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Copywriting and SEO go hand in hand. Search engines rely on scanning your website’s content in order to put your business in front of your audience at a time when they need you. This makes it vital to have well-written, relevant content throughout your website and regular blog updates.
However, there are many more opportunities than just helping your SEO, with Copywriting playing a huge part in your entire digital sales funnel. Good content can be shared across all digital channels, driving prospects to your website where they can engage with your content, develop affinity for your brand and ultimately convert to customers.
Copywriting can also be valuable for user guides, e-books and white papers which cover topics relevant to your products and services. This approach is particularly powerful for lead generation and positions you as a subject matter expert in your field. Across all formats, content is an excellent opportunity to showcase your knowledge and expertise while attracting new customers.
The best value Copywriting comes with a wider strategic approach, which includes creating content which can be shared across multiple digital channels and re-used over time. As part of this always-on content strategy, I can work with you to identify and develop content pillars so you can consistently engage your audience with the most relevant topics and formats.
I will then research and write the copy for each piece of content – including sourcing images and design work where required. All content will then be published on your website and promoted through an integrated digital marketing strategy in line with your budget.
It doesn’t have to stop at always-on content, however. If you have a particular focus you’d like to promote, we can work together to produce articles, press releases, e-books, online guides and white papers. I have been writing marketing across digital and print for more than 10 years, so please don’t hesitate to get in touch if you have any questions.
I offer Content Marketing & Copywriting at a fixed hourly rate for all platforms. Please get in touch to arrange a no obligation quote or simply to discuss your requirements.