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Email marketing is a highly cost-effective way to keep in touch with existing customers and to attract new clients to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment and is currently experiencing a huge resurgence in popularity because of this.
Email marketing campaigns can take the form of valuable content which builds brand affinity, regular newsletters, or sales promotions. One of the most valuable email tactics, however, is to set up email automation based on prospect and customer activity. This can include incentives for people who have not completed a purchase or loyalty promotions when current customers might need to re-purchase.
A successful email marketing campaign is nothing without a well-informed email marketing strategy. Gone are the days of blanket ‘spray and pray’ send-outs. Each email campaign I work on is highly targeted, with demographic and interest segmentation to ensure it’s reaching the right audience with the right content at the right time.
All good email marketing starts with good data. I will work with you to ensure you’re GDPR Certified by managing, maintaining and building your database in a compliant way. I will also work across your existing digital channels to create forms which capture new customers and grow your database continuously.
From there, we will start on the more interesting aspects of segmenting and targeting your subscribers so that we can begin sending them targeted content. I will create email templates which are designed around your brand and influenced by industry research to help you get the best results from your email campaigns, before writing copy which is focused on driving direct response from each email.
As part of the email strategy, I will continuously test different aspects of design, structure and content to ensure you get the best results possible from each campaign and learn more about your subscribers’ preferences. You also will receive a full report for each email campaign, so that you can track performance and see your ROI.
I offer Email Marketing packages to suit all budgets and requirements. Please get in touch to arrange a no obligation quote or simply to dicuss your ideas.