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Eye-catching and engaging ads to showcase your company on world’s biggest social network.
With over 1.5 billion users, Facebook is the biggest social network in the world, meaning there is a massive opportunity to get your brand’s message in front of your target audience. Simply posting on your Facebook page, however, doesn’t offer reach or targeting required, meaning a paid social strategy is needed.
Facebook’s targeting options are incredibly powerful, allowing you to target people by demographics, location, education, work, interests, behaviours, and even life events, such as having a child or moving house. We can also build Custom Audiences based on their online activity, which allows us to target users more specifically. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service.
Layering these together means we can define new audiences very clearly and present them with adverts that drive results for your business. These adverts include the most creative variety of any digital platform, including images, videos, slideshows and carousels. The possibilities are endless!
Every new Facebook Ads setup starts with an initial consultation, so I can learn about your business, your customers and your competitors. From there, I will conduct my own research, review any existing data you may have and develop a strategy to deliver results for your business in the most cost-effective way possible.
Once the strategy has been agreed, I’ll begin to set up your Facebook Ads campaign. This includes developing all the copy and creative for your ads. Throughout this process, I take a customer-centric approach. This helps me to align your advertising messages with your customers’ key goals, challenges and motivations.
Through ongoing campaign management, your ads will be tested and refined to continually improve all aspects of their performance. Part of the testing involves creating new ads to see what your audience responds best to. This offers a huge amount of insight for your wider approach to marketing your business. Monthly reports will help you know exactly how your ads are performing, maintaining transparency throughout all campaigns.
If you're not ready for a consultation, but would like some impartial advice, then please drop me an email with any questions you may have.