Pay Per Click advertising drives high quality, cost-effective traffic to your website.
Pay Per Click (PPC) advertising on Google is extremely targeted. Your adverts will only appear when people search for terms relevant to your business. You have full control of the keywords you select, as well as where and when your adverts appear. Most importantly, you have full control over your daily budget as well as how much you pay for each click to your website.
Perhaps the biggest benefit of Google Ads, however, is that they are generally seen by people who have already made their mind up that they want to buy something. They are looking for the right product or service to satisfy their needs and will often sign up or buy from you then and there. For that reason, I usually recommend PPC as the first option for any small business looking to advertise online.
By creating a well structured Google Ads account that shows eye-catching, persuasive ads to to the right users at the right time, I can help you quickly and cost-effectively find a massive new audience of prospective customers.
Every new Google Ads setup starts with an initial consultation, so I can learn about your business, your customers and your competitors. From there, I will conduct my own research into your target audience to see how we can reach them most effectively. From there, I will then develop a strategy that will allow us to drive not only cost-effective web traffic to your site, but website visitors who will go on to book or buy from you.
Once all research and planning has been completed, I’ll begin to set up your campaign. This process involves creating your campaigns and all of the copy for your advertisements. Throughout this process, I place your customers front and centre, ensuring that we link your USPs to their needs and communicate your offer in the most persuasive ways possible.
Through ongoing campaign management, your ads will be tested and refined to continually improve all aspects or their performance. Part of the testing involves creating new ad copy to see what your audience responds best to, which offers a huge amount of insight for your wider approach to marketing your business. Monthly reports will help you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency throughout all campaigns.
If you're not ready for a consultation, but would like some impartial advice, then please drop me an email with any questions you may have.