Overview: Web Design and Digital Marketing for a national Australian FMCG company.
Deliverables: While working as the Brand Strategist for H2coco, I was responsible for all digital marketing, from strategy to execution. As part of the role, I completely re-built H2coco’s website using WordPress and Woocommerce, delivering significant improvements to session times, page-depths and online store conversions.
Results: As well as the improvements to our user experience and conversion rate, I also implemented SEO, Paid Social, Paid Search and Google Shopping campaigns, which increased online visits by 55% and online sales by 57% versus the previous financial year.
