Overview: Press Release Copywriting for a national Australian FMCG company.
Deliverables: While working as the Brand Strategist for H2coco, I was responsible for all copywriting, including press releases for trade and consumer publications. Many were written for the launch of a new product and included numerous health claims. These had to be researched and carefully worded to ensure they complied with legislation, while still building awareness, excitement and interest.
Results: We generated extensive press coverage for all new products launches, including national trade journals, consumer magazines, and newspapers.
