Press Release Copywriting

Overview: Press Release Copywriting for a national Australian FMCG company.

Deliverables: While working as the Brand Strategist for H2coco, I was responsible for all copywriting, including press releases for trade and consumer publications. Many were written for the launch of a new product and included numerous health claims. These had to be researched and carefully worded to ensure they complied with legislation, while still building awareness, excitement and interest.

Results: We generated extensive press coverage for all new products launches, including national trade journals, consumer magazines, and newspapers.

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