Overview: Packaging development for an international Australian FMCG company.
Deliverables: While working as the Brand Strategist for H2coco, I was responsible for all aspects of product packaging, working with a graphic designer to create initial concepts right through to legally-compliant, shelf-ready bottles and outer cartons. Copywriting for product packaging is a fine balance between creativity and compliance.
Results: During my time at Switched On I successfully developed packaging for 18 new product launches, as well as managing changes to nutrition labelling, country of origin and recycling legislation for all existing products.
