Overview: Web Design, Copywriting, SEO and Facebook Ads for a Sydney-based hair salon.
Deliverables: The first phase of this project was to recover a website which had been broken by an overseas developer. After restoring the theme, files and content, I then began rebuilding each page with a focus on clean design, engaging content and solid user experience. Later on my work with Ze Flamant Rose expanding into an ongoing SEO retainer and Facebook Ads.
Results: As this project started as a rescue mission, perhaps the biggest win was restoring an active, useable website for the client. However, once the redesign was completed, the client saw an immediate jump in their local SEO rankings and the number of appointments being booked. Further work on SEO and Facebook Ads helped the client grow their business to the point where they were offered a merger by national hairdressing chain, Serendipity Atelier.
